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IDR303 International Business of Sport

In this course on the international business of sport students will explore:

  • The forces driving globalization, international business and sport;
  • The cultural environments facing business;
  • Types of strategy and the organization of international business;
  • Approaches to value creation: global integration versus local responsiveness;
  • Strategic positioning and branding;
  • Managing international collaborations;
  • International human resources management;
  • Research tools in international business research and analysis.

Read more about the subject in the study guide.